In the labor insurance industry, the dealer group is a huge branch, which has been playing an important role in the past few decades. With the advent of the era of e-commerce, more and more dealers have been hit unprecedentedly. Especially in recent years, the dealers who have been living well have been subjected to the torture of survival or death. On the one hand, they are affected by the economic downturn environment; on the other hand, the concept of "de-centralization" in the era of e-commerce has brought greater impact on the dealers in the labor insurance industry.

The existence of resellers in the labor insurance industry is related to its unique commercial value that cannot be replaced in the short term. However, in the context of "de-centralization", if dealers do not make changes, their value of existence will be weakened, and even their significance will be greatly challenged. What challenges will dealers face in the past and in the future?

The value of dealers in the labor insurance industry is mainly reflected in the following aspects:

Labor insurance industry one of the dealer functions: pad capital

Manufacturers take the goods from dealer and not directly knot, knot paragraph after with the goods, in the midst of this, dealers of mat endowment function is extremely obvious, many buyers will also naturally dealers as an important financing channel, this function also for distributor pays slow, cash flow and limit the stage.

Labor insurance industry dealer function two: customers

Dealers often have local contacts and have a large amount of resources to mobilize, especially for the relevant departments in the procurement market, etc., the unique customer resources of dealers are particularly important, and can even directly constitute commercial value, which is an advantage that any manufacturer does not have. It is understood that many dealers have broken through a local area of the joint after the monopoly of this area.

In a sense, the Chinese market is not a complete market, but a small market. In this way, the social network owned by dealers has become to some extent its irreplaceable role and value.

Labor insurance industry dealer function three: customer service

Another important function of labor insurance dealers is customer development and maintenance. In a sense, the number of dealers' service terminals and their control over them determine the strength of dealers.

The challenge of e-commerce "de-intermediation"

As an indispensable bridge between the manufacturer and the terminal, the distributor undertakes sales functions such as distribution, goods distribution and logistics distribution that cannot be completed independently by the manufacturer alone. For a long time, labor insurance industry manufacturers have formed a unique mutual dependence, but not completely consistent interests of the competition. Compared with western regions, China's market does not have a unified market and highly mature circulation channels and retail terminals. These characteristics lead dealers to rely on the price difference of "buy cheap, sell expensive" to make profits for a period of time. What can really change the status of dealers is to enhance the value of traditional dealers themselves. How to do this? It is worthy of deep consideration by dealers.

A preliminary exploration of the road to break through the siege -- to enhance their own value and explore new functions

1. Storage function. Warehousing usually costs more, and powerful distributors can build a warehouse model. For dealers, the demand for storage will continue to grow with the increasing proportion of e-commerce in the whole retail industry and the rapid development of distributed e-commerce. For warehousing dealers, the investment is not small, but it is a sunk cost that will be Shared over time.

2. Terminal maintenance function. The essence of marketing is to establish a long-term trading relationship with customers. An important function of dealers is to maintain and manage terminals. In the context of "Internet +", it is still an important function of dealers. And this kind of work, whether from the point of view of cost or from the point of view of division of labor, it is more appropriate for the dealer to undertake this function.

The purpose of the era of e-commerce is to optimize the original channels, rather than eliminate the traditional channels completely. As long as the dealers change actively and meet the general trend of the development of e-commerce, they will still play an irreplaceable role.